EMMA & ROE BY MICHAEL HILL HAS SIGNED A 5 YEAR SPONSORSHIP AGREEMENT WITH PINK HOPE.
Krystal Barter, founder of Pink Hope and was born with the BRCA1 gene, a hereditary curse that has run through generation after generation of her family members, claiming up to twenty of her close relatives.
Pink Hope was set up to support families facing the trauma of hereditary ovarian and breast cancer. There is approximately 240,000 women and men in Australia who are at risk of carrying a hereditary gene fault putting them at high risk of breast, ovarian, prostate and other cancers. Pink Hope provides information and tools to all Australian families to help them identify their risk and for those that are at high risk with resources and support to help them navigate their journey.
Emma & Roe by Michael Hill has partnered with Pink Hope to launch the Emma & Roe by Michael Hill Pink Hope Collection, which is exclusive to Michael Hill and Emma & Roe by Michael Hill stores. The collection consists of a beautiful pink leather bracelet, along with a collection of six exquisite charms.
15% of the gross profits from the sales of the Emma & Roe by Michael Hill Pink Hope Collection will go to Pink Hope, with a minimum commitment of AUD $1.1 million.
“With our customers’ support, and through our Pink Hope Collection sales, our goal is to raise even more funds for Pink Hope so that this generation’s high-risk families won’t become the next generation’s cancer sufferers,” explains Emma & Roe by Michael Hill Head Of Marketing’s Jeff Burnes.
“Pink Hope is extremely excited about our new partnership with Michael Hill’s beautiful brand Emma & Roe.
The partnership will provide sustainable funding enabling us to empower and improve the lives of families facing hereditary breast and ovarian cancer through our current program’s and support services, including our Glimmer of Hope program.
I was lucky enough to be the first person to view the Pink Hope collection. “It is Beautiful, Bright, Bold and very PINK, everything that Pink Hope stands for.” I know it will bring hope and support to many families who are facing generations of cancer, like mine” – Krystal Barter founder Pink Hope.
The Emma & Roe by Michael Hill Pink Hope Collection will be available through all Emma & Roe by Michael Hill and Michael Hill stores nationally, and online at www.emmaandroe.com.au from September 22nd 2014.
For further information on Pink Hope, please visit www.pinkhope.org.au