Customers, staff and supporters are encouraged to make a pinky promise with a friend, loved one or family member and learn about the facts and myths of prevention & detection of cancer.
As part of the campaign, Emma & Roe have produced an exclusive collection of five pinky-sized rings, that can be gifted & worn as reminder of the promise made with your friend.
The pinky rings compliment the Pink Hope charm collection from which 10% of the proceeds are donated to Pink Hope. Along with its sister charities around the world, the Pink Hope charity empowers women and their families to take control of their hereditary breast and ovarian health through education, prevention and support and was founded by Krystal Barter in 2009.
To celebrate the launch of the Pinky Promise initiative, Pink Hope in partnership with Emma & Roe, are giving away the ultimate shopping trip for two best friends to New York City – including a $5000 shopping spree at the all new Michael Hill store in Queens, NY.