YOUR HEALTH, YOUR PROMISE

This May, Pink Hope proudly supported by Emma & Roe, launched the Pinky Promise Initiative across Australia. The initiative aims to encourage family and friends to make a promise to one another, to take control of their health by making positive and informed adjustments to their lifestyle.

Customers, staff and supporters are encouraged to make a pinky promise with a friend, loved one or family member and learn about the facts and myths of prevention & detection of cancer.

As part of the campaign, Emma & Roe have produced an exclusive collection of five pinky-sized rings, that can be gifted & worn as reminder of the promise made with your friend.

The pinky rings compliment the Pink Hope charm collection from which 10% of the proceeds are donated to Pink Hope.  Along with its sister charities around the world, the Pink Hope charity empowers women and their families to take control of their hereditary breast and ovarian health through education, prevention and support and was founded by Krystal Barter in 2009.

To celebrate the launch of the Pinky Promise initiative, Pink Hope in partnership with Emma & Roe, are giving away the ultimate shopping trip for two best friends to New York City – including a $5000 shopping spree at the all new Michael Hill store in Queens, NY. 

For more information about Pink Hope and the Pinky Promise initiative, visit pinkypromise.com.au or emmaandroe.com.au (AU residents only.)

Emma & Roe General Manager - Micah Walker, Founder of Pink Hope - Krystal Barter & Emma & Roe Marketing Manager - Jeff Burnes attending Pink Hope’s inaugural Gala Ball at the Ivy Ballroom in Sydney this May.

Emma & Roe General Manager - Micah Walker, Founder of Pink Hope - Krystal Barter & Emma & Roe Marketing Manager - Jeff Burnes attending Pink Hope’s inaugural Gala Ball at the Ivy Ballroom in Sydney this May.


HOLD ON TO HOPE

EMMA & ROE BY MICHAEL HILL HAS SIGNED A 5 YEAR SPONSORSHIP AGREEMENT WITH PINK HOPE.

Krystal Barter, founder of Pink Hope and was born with the BRCA1 gene, a hereditary curse that has run through generation after generation of her family members, claiming up to twenty of her close relatives.

Pink Hope was set up to support families facing the trauma of hereditary ovarian and breast cancer. There is approximately 240,000 women and men in Australia who are at risk of carrying a hereditary gene fault putting them at high risk of breast, ovarian, prostate and other cancers. Pink Hope provides information and tools to all Australian families to help them identify their risk and for those that are at high risk with resources and support to help them navigate their journey.

Emma & Roe by Michael Hill has partnered with Pink Hope to launch the Emma & Roe by Michael Hill Pink Hope Collection, which is exclusive to Michael Hill and Emma & Roe by Michael Hill stores. The collection consists of a beautiful pink leather bracelet, along with a collection of six exquisite charms.
15% of the gross profits from the sales of the Emma & Roe by Michael Hill Pink Hope Collection will go to Pink Hope, with a minimum commitment of AUD $1.1 million.

“With our customers’ support, and through our Pink Hope Collection sales, our goal is to raise even more funds for Pink Hope so that this generation’s high-risk families won’t become the next generation’s cancer sufferers,” explains Emma & Roe by Michael Hill Head Of Marketing’s Jeff Burnes.

“Pink Hope is extremely excited about our new partnership with Michael Hill’s beautiful brand Emma & Roe.
The partnership will provide sustainable funding enabling us to empower and improve the lives of families facing hereditary breast and ovarian cancer through our current program’s and support services, including our Glimmer of Hope program.
I was lucky enough to be the first person to view the Pink Hope collection. “It is Beautiful, Bright, Bold and very PINK, everything that Pink Hope stands for.” I know it will bring hope and support to many families who are facing generations of cancer, like mine” – Krystal Barter founder Pink Hope.

The Emma & Roe by Michael Hill Pink Hope Collection will be available through all Emma & Roe by Michael Hill and Michael Hill stores nationally, and online at www.emmaandroe.com.au from September 22nd 2014.

For further information on Pink Hope, please visit www.pinkhope.org.au